What ROAS Reports Actually Does
No vaporware. Everything on this page is built, deployed, and working in private beta.
Google Ads Dashboard
11 metrics out of the box: Spend, Revenue, ROAS, Impressions, Clicks, Conversions, CTR, CPC, CPM, CPA, and Conversion Rate. Daily and hourly data grains with date presets and campaign-level breakdowns.
- ✓Daily auto-sync with 25-month historical backfill
- ✓Campaign and channel breakdowns
- ✓Date range presets: 7d, 30d, 90d, or custom
Custom Groupings & Segments
Organize campaigns into meaningful categories without changing anything in Google Ads. Rule-based groupings match campaigns by name pattern. Saved segments let you reuse filter combinations.
- ✓Rule-based: contains, starts with, regex matching
- ✓Manual: explicitly assign campaigns to groups
- ✓Saved segments with dimension + metric filters
Agency-Brand Architecture
Built from the ground up for how agencies and brands actually work together. Agencies authenticate once and manage credentials across clients. Brands control exactly who has access.
- ✓Multi-brand management from one agency account
- ✓Granular platform permissions per brand
- ✓Four roles: Owner, Admin, Editor, Viewer
Performance Alerts
Set threshold rules on any metric — spend, ROAS, CPA, whatever matters to you. When a threshold is crossed, you get an in-app notification. No more checking dashboards hoping nothing went wrong.
- ✓Threshold rules on all 11 metrics
- ✓Evaluated after each data sync
- ✓In-app notification center
Scheduled Reports
Set up automated email reports that go out on the cadence you choose. Pick your metrics, dimensions, and recipients — reports are generated and delivered automatically.
- ✓Daily, weekly, or monthly delivery
- ✓Configurable metrics and dimensions
- ✓Multiple recipients with optional CSV attachment
Budget Pacing
Track advertising spend against budget plans to stay on target. See where you'll land with shaped projections and confidence bands based on historical spend patterns.
- ✓Linear, manual, and matched-shape distribution
- ✓Projections with confidence bands
- ✓Plan versioning with change history
Data Explorer
Pick your dimensions and metrics, apply filters, and see the results. Add custom groupings as virtual dimensions. Export to CSV when you need to take data somewhere else.
What's Next
Features we're actively working on or planning. No timelines, just honest intentions.
Meta Ads Integration
Facebook and Instagram advertising data alongside your Google Ads metrics.
Shopify Revenue
Reconcile ad spend against actual Shopify revenue for true ROAS.
API Access
Pull your data into your own tools with a REST API.
Want to see it in action?
We're in private beta. Request access and we'll get you set up.
Request Beta Access